About Us

Rick Oruch – a.k.a. The Fish Man, Mr. Fish (our fishmonger)

Rick brings the experience and expertise to the business.  He is passionate about fish, “no bones about it!”  He is a long-time familiar face in the Dallas area where he has been selling, cooking and buying fish for almost 20 years.  Rick started in the wholesale end where he worked for two of the top wholesalers in the business, Landlock Seafood Company and Sysco Food Services.  Rick has always been an innovator.  He parlayed his knowledge and talent learned in the wholesale business into his own seafood shop in 1991.  Rick’s Fresh Seafood Shoppe was one of the first independent seafood shops in the metroplex.  He oversaw all of the daily operations, developed the menus, bought the equipment, purchased the seafood, merchandised it and even prepared it.  He moved on to more grocery experience in the fall of 1996 where he managed the seafood operations at Simon David/Tom Thumb in Dallas and Bon Vivant Market in Plano.  Rick has also worked in catering and in purchasing for the Columbian Country Club.  It was there that he developed strong relationships with vendors and manufacturers.

More recently, Rick spent almost four years with the Plano Central Market as the Seafood Market Manager.  He was awarded The HEB Manager-in-excellence Award in 2003.  While at Central Market, he opened four of their stores and was selected by senior management to manage and renovate the seafood department at their original Austin location.  Rick took care of the merchandising, product sourcing and training of the department’s employees.  He was able to generate and maintain the highest department profits of the entire division every month.

Rick knows just about everything there is to know about fish, and is ready and willing to share it all with his customers.

Mark Alterman – (our visionary)

Mark brings the business acumen and the financial basis to the venture, along with a life-long dream.  Mark graduated from the UT at Austin Business School in 1979 with a B.B.A. in management.  He has had varied management experience in both the construction and manufacturing industries.  He even spent a year at Brookhaven Country Club as a manager-in-training in the Food and Beverage department.

Mark worked in the electrical contracting end of the construction industry for over 10 years where he did everything from estimating, to purchasing, to project engineering, to project management.  He learned to manage people as well as large commercial projects with electrical contracts as large as $5 million.  For the past 18 years, Mark has worked at Arrow Fabricated Tubing in various management positions there including quality manager, department manager, and product manager.

Mark is pursuing a life-long dream of owning and operating a food-service business.  Sea Breeze is the result of animating that dream.

We are committed to providing exceptional quality products and services for excellent value to our customers. 

Come join us in living our dream!